Png Lenor Case Study Analysis

Recommendations * Relaunch the 31 concentrate temporarily, but invest firmly in R&D for a more permanent radical * Aggressively re-launch 31 concentrate. * Advertise and emphasize on its environmental benefits collectible to reduced packing reals. * Focus on generating more sustainable solutions * Invest in R&D for adapting real eco-friendly solutions. Rationale * This spurt of product was already launched previously and has proven to be successful (people bought it for a 10 times higher price). It costs lesser to re-adapt to an older version. * tidy sum are more used to this version of case and can make it better * Cost Savings can be re-directed to R&D to obtain a more sustainable solution * Doy Pouches and wax-coated cartonfuls do not create an eco-friendly image * These new packagings may create expectations of similar packaging for other products * These packages are not exactly sturdy and durable (leakage problems). The carton refill package resembles the milk carton p ackaging which could face regulatory complications. Action Plan * Advertisements nigh 31 concentrate bring out its supreme efficiency (maybe include some tangible RD results to drive home the message) * Create awareness about the environmental benefits due to 45% package saving. * Invest heavily in RD to develop eco-friendly degradable material (e. g..Bioplastics) * Create hype about the money rescue by opting for the Lenor concentrate pack, being re-directed towards development of green packaging material that might be adapted not only across PG products but across all plastic packaging. * Promote slogans and campaigns about PGs efforts to care for the environment * Create the image that by acquire PG products, people are indirectly investing in protecting the planet * Conduct feasibility analysis and take efforts to give the new fully-degradable material across all products