'The importance of corporate social responsibility (CSR) to Essay

The immenseness of corporate social obligation (CSR) to ...... (use the company featured for your portfolio my portfolio company is GOOGLE - Essay ExampleSocial responsibility enables a company to build a good name about itself which over time earns it a good reputation. A good reputation is very important to any organization that is success oriented and its benefits cannot be underestimated. It makes people want to be associated with the firm since almost everyone is proud of it and this in turn is considerably(p) to the company (Paetzold 2009, p.33). It is thus a great marketing asset that has a high potential of change magnitude sales and customer loyalty, which as a result can translate, to perpetual dominance of the firm in the sector it operates in. Google Company because of being socially responsible has built a good reputation in the market that has made many people across the globe to be loyal to its products. This has enabled the company to excel in marketing its prod ucts and generally it has contributed significantly to its overall success (Scharl 2007, p.200)Organizations that give back to the community be associated with greater employee satisfaction and productivity than their counterpart that do not engage in empowering the society (Ulrich, goldworker & Carter 2004, p.40). This is generally because the workers are able to rightly identify themselves with their employer without fear since the firm has built a toilsome brand of itself out of its involvement in social empowerment activities. They in turn become much motivated in their work and hence they consciously or unconsciously become more full-bodied benefiting their employers. Furthermore firms which are ethically responsible usually attract the most qualified and talented employees mainly because these workers believe that they will be treated well. This strong belief that they will be treated well stems from the reasoning that if the company treats outsiders in such a good manne r then it must be kind to its staff.Google Company over the past three years has donated over three hundred