Advertising Strategies Essay

Advertising StrategiesAdvertising is used as a means to attract the buyer to follow a brand. There be many different advertising techniques that quite a little be used depending on the demographics of the target market. As a 14-year-old, marketers have to understand what commonwealth my while like when it comes to advertising. For an advertisement to be good for my duration group, it needs to magic spell to the audience. There atomic number 18 three primary(prenominal) lawsuits of advertising used for people my own historic period, and they atomic number 18 notoriety power, lots of reach, and the use of engaging women. celebrity power is nonpareil effective form of advertising used for untried teenagers. Because of the stage of life that I am currently at, I be given to look up to people who are famous. Most teenagers like to worship musicians, sports players, and film stars. I am no different in this demeanor because I do associate myself with my favorite celebrit ies and try and follow them. If one of my idols is advertising a product, then I am more likely to pay that product some attention. I think that if my favorite celebrity is endorsing a product, then to be a true fan I should start buying that brand. This type of advertising is one of the oldest in the book, alone it is also very effective for young people who are probing for an identity.Advertisements that have lots of action are also very touristy with my age group. As a teenage boy, I enjoy recover television with great action scenes. This could either be a push scene or a car chase. Marketers have it off that people my age like to see lots of action because it gets the adrenaline pumping. I am no different in that I enjoy watching advertisements that entangle a lot of action. There does not have to be often dialogue or any key message, just the inclusion of action appeals to young boys my age. Unlike the use of celebrities, using action sequences is a type of advertisin g that only works with males, particularly those around my own age.The 3rd type of advertising that is effective for my age group is the use of erotic women. The saying that sex sells is a well-known one and it has been used incessantly since advertising first existed. The use of a pretty lady potbelly set something going inside of teenage boys that make them take notice of theadvertisement. Scantily-clad women may be offensive to young females, but to guys like me it can make all the difference when it comes to advertising. I think that the use of attractive women will continue to be used by marketers because they know that it is an effective strategy and plenty of young men will approve of it.We are all bombarded by advertising every single day of our lives because marketers know the opportunities that it can bring. More than this, they also know that advertising can be extremely effective when trying to sell a product or service. For young boys of my age, this is no different . The advertising techniques used to attract people my age can be different from other target markets. The three main advertising strategies that are used to target someone like me are the celebrity factor, action sequences, and the inclusion of attractive young women.