Flag of the United States and U.s. Car Maker Essay

1. In your opinion, what were the most important name considerations for BMW when redesigning the Mini for the U.S. machine market?As for U.S. rail rail railcar maker, the first head that they should redesign the image and the style of the BMW. As to suit the market, BMW should make the car a little larger add some modern bits interior of the car. As I know, they highlighted the British theme by adding extras same(p) the droop on the roof, therefore, as for the U.S. car maker, they also can add the extras like American flag on the roof, and even they can design the car cover of the American flag.2. What would be the most important benefits to design into this car for the targeted market segment(s)? The targeted market segments for Mini atomic number 18 peck who atomic number 18 24-32, infantile white-collar, urban professionals who sustained their first car, which is adventurous, extraverted and car for in the flesh(predicate) users.As we know the Minis target market ar e people who are 24-32 years old, who just graduate from university or permit their first job. Therefore, the social media is very important to them. caller can recruit the social app like Twitter and Facebook to and Web Radio to the car, which you can run across the status updates and tune into online radio stations via iphone and to listen to them in Mini. produce a Mini website which let car owner customize their own outfits of the car.3. What would be the key points of preaching between design and other useful areas within BMW in order to deliver a car with the coveted benefits?As my point of view, between design and functional areas, the key points of discussion are personify, environmental problems and ethical issues. In order to deliver a car with the desired benefits, company should consider about the cost of product. even out though the design may increase the sales, but reasonable cost will determined by the management of company. In addition, increasingly people pay attention to the environmental problem, except build a designable car with other functions, company also should take care of the environment, such as the emission issue. As for ethical issue, when find out the small land mine of a BMW, company should recall it immediately, cannot do like Ford Companys Pinto case, should assume the responsibility.4. More broadly, when a car such as the hang or Thunderbird is redesigned or given a facelift for the modern car buyer, what are the design pitfalls and concerns, and specifically, what kind of market research should be conducted to ensure that the pitfalls are avoided?When a car such as the Beetle or Thunderbird is redesigned for the modern car buyers, the most concerned issue is safety. many of the redesigns want to satisfy the demands of consumers, however ignore the safety issues. In my opinion, the original research is research that design and conduct by ourselves. Several tools are available to the market researchere.g., mail questionnaires, phone surveys, observation, and focus groups. look will often help us reduce risks associated with a novel product, but it cannot take the risk away entirely. It is also important to break whether the research has been complete.