Ethnographic study Essay -- Analysis, Whole Foods Market

This essay is an ethnographic study of Whole Foods commercialize which is located in Kensington, London. Whole Foods trade is a niche supermarket that sells heights quality organic and congenital products at high prices. In this essay, I will yield a brief orientation of ethics with regards to the concepts of somatic Social Responsibility - macroethics and Business Ethics - microethics and the theoretical frameworks of consequentialism, deontology and virtue ethics. I will be using deontology framework in ethics devised by Immanuel Kant to assess if the merchandising strategy and the products sold at Whole Foods Market support their principle of organic and natural. My ethnographic study took direct at Whole Foods Market in Kensington, London. Before entering the lineage, I closely examined the front display windows. The products displayed implicate very red fresh apples that were in a stack. The apples were placed on a tray and table to provide the product with a lift and increase product visibility for both to see.Merchandised in another window, were books written by several authors whose expertise include organic foods and farming. Behind the stack of books was a poster which had a portray of each book, highlighting the authors names and quotes made by the authors in the book. besides posted on the display window was information approximately the store supporting products made by local farmers in the Kensington area. The products were sold in store and the farmers names were written as well as the foods the farmers were selling. colours used by the organisation with regards to store layout and trade posters were light embrown and green which highlights Whole Foods Market green credentials to existing, new and probable customers.The layout o... ...Market making this a primary issue and placing it in their code of bearing before the business began.Lahdesmaki (2005) argued that marketing can be an honourable go between businesses and their customers. Therefore businesses are morally obliged to inform their customers astir(predicate) the products in store and provide all the information necessary via marketing strategy so the customer can make informed decisions about their purchase.Whole Foods Market does display qualities of deontology framework in relation to its marketing strategy. The analysis of the organisation and its marketing strategy within deontology theory has been carried out. The supermarket performed its ethical duty by informing customers about the products in store and show them the preparation area, thereby justifying the high prices the high quality organic and natural products are sold at.